In February 2010 Google adopted a new strategy that the company's focus is now more on smartphones than on desktops. Eric Schmidt summed this up with a new motto: "Mobile First". Google developers started to create versions of new services for smartphones before creating ones to run on PCs. At that time the global smartphone penetration reached a average of 15% (2009). Two years later, we talk about a global smartphone penetration of 30% (2011). Only in 2011, nearly 500 millions smartphones were shipped.
The mobile market is experiencing exponential growth. With the advance of technology, the growth of the smart phone and introduction of the mobile tablet, we have seen an unbelievable explosion in growth of mobile device sales and usage.
Currently, we are on pace to more than double the number of global smartphone users from 2010-2013 with over 30% of British adults now owning a smartphone.
These statistics also do not take into account the ever-growing tablet market which by 2013 is expected to make up nearly 21% of the mobile market. It's time to accept the mobile market and see it as an opportunity for business growth.
The vast majority of mobile users search locally for business information. One of the most staggering statistics is that over 50% of local searches are performed on a mobile device and by 2013, more people will use their mobile phones than PC's to get online.
61% of mobile users who find a business while searching end up calling the business. Additionally, 59% of mobile users end up stopping into the business and 50% of the people who found the business via mobile search end up converting to a purchasing customer. These are some pretty compelling statistics that clearly illustrate the importance of being visible in mobile search.
Don't convince yourself that your current website is good enough - it's not.
In this fast paced world 60% of mobile users expect a website to load on their mobile device in under three seconds. In the event it takes longer, a whopping 78% of visitors will try to load your website one more time before leaving. Once they have left, 40% of mobile users turn to a competitor's mobile website. After their bad experience on your mobile website, 57% of the visitors will not recommend your business to other's on mobile.
It's pretty clear that the user experience that we work so hard for on a PC website needs to be carried over to mobile in order to keep customers happy and gain new business.