Promote Your Business Online For Free

How to promote your business

Promoting your business and it's website on the Internet does not need a large outlay of funds. If any!

Below you'll find a large list of FREE options. The just require some of your time to complete.

Register your business with: 

Google Places
Yahoo! Local.

A must for any aspiring business is to have your website appearing in the search results.

Embrace social media:


Social media has become a necessary time investment for every business to make. If you spot a news item on the web that is relevant to your business you can quickly share this with your clients and prospective ccustomers. You can also produce adverts and offers on your Facebook page and have a direct channel with your customers on Twitter. Networking on LinkedIn—both at the personal and company level—can be another way to help your startup.

Add News Stories or start a Blog

Frequently adding news to your website, either by adding articles or starting a blog, will keep your website dynamic and your customers updated. Remember though that it is important to keep the stream of information coming. Old news. or a dead blog will not help your business growth.

Use Multimedia:

YouTube provides a free way to distribute creative promotional videos, but in order to succeed you must put up content that people want to view and that is relevant to your business—a simple ad will not work.
A Flickr profile can also help by giving you one place to compile all the photos for your business, and allows you to link back to your website.

Press releases

Every time your business does something newsworthy, send off a press release. They are a powerful media tool to use to help generate publicity, and having free distribution of them is a bonus. There are dozens of websites out there that you can use for your press releases, such as PRFire . Other FREE press release services include: 


Online Communities

Joining and contributing to a relevant online community will enhance your brand. Try NOT just advertise your business as this will annoy other users. Be seen as an expert in your field. You can passively advertise your business easily by using your 'signature'.

Create Links

The Search Engines will promote your website more if there are links to your URL from other relevant websites. For example, as a mortgage broker you may be able to generate mutual links with your local estate agents. Talk to your business contacts about mutually beneficial links and advertising.

Get Listed!

Beside the big 3, Google, Bing and Yahoo, you will benefit by registering with as many relevant directories as possible:

  • – Listing Price: Freemium
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More Ways to Market Your Business:

Craft an elevator pitch. You should be marketing all the time — wherever you are. ...
Leverage your community. You don't have to think big when it comes to your marketing efforts. ...
Collaborate. ...
Network. ...
Give a speech. ...
Create buzz. ...
Ask for referrals. ...
Build relationships.
Offer coupons...
Offer free trials...
Promote your reviews
Transform old campaigns in to new ones


If you would like further reading try Top 60 ways to promote your business

How do I set up a mailbox in Mozilla Thunderbird?

To have your email account load into your Mozilla Thunderbird, you can set it up through an IMAP connection.

To set it up:

  1. Open Thunderbird on your computer
  2. Under "Accounts", click "View Settings for this account"
  3. The Account Settings Box will open with an account name of "Local Folders", depending on your configuration
  4. At the bottom left corner, click the "Account Actions" drop-down list
  5. Click "Add Mail Account"
  6. Enter in the Name of the account
  7. Enter in your email address
  8. Enter in your password
  9. Click "Continue"
  10. Click the "Manual Config" button
  11. In the new pop-up window, please add the following information:
  12. Incoming: IMAP
    Server Hostname: mail.(your domain name)
    Port: 143
    SSL: None
    Authentication: Encrypted Password
    Outgoing SMTP: mail.(your domain name)
    Port: 587
    SSL: None
    Authentication: Normal Password
    Username, Incoming: (Your email address)
    Username, Outgoing: (Your email address)
  13. When your settings are filled in, please click "Done" and your mailbox will be configured

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More Information


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EU Cookie Directive

The new EU cookie law that came in to force on 26th May 2012 has caused lots of discussion. From that date all websites must obtain explicit consent before leaving behind any cookies (reading files) on user's computers and the use of such cookies needs to be made obvious to users.

It's not obvious though how this is going to be policed and also apparent that many 'official' websites are as yet still to comply. Many appear to be waiting on 'test cases' to start appearing in the courts before making a move.

Read more: EU Cookie Directive

Promoting your website - directory listings

One of the best ways that you can promote your website to Search Engines like Google, Bing and Yahoo is to be listed in relevant web engines

Directories can be local, regional, national and international and it depends where you see your client market where you decide to get listed.

Directories also exist for specific groups, for example, do a search in Google for 'accountancy + directory' and you will find dozens of potential sources.

Free or Paid? This is a difficult one because it depends very much on the size of your market and the competition that exists. As a general rule we would recommend that you first take up any Free offerings/listings before paying for a listing and then only with those that appeared on the front page of any search results.

Whichever way you go try to keep a check on where new/potential clients have found you so that you can guage the effectiveness of your listings.

Where to start? To help get our clients promote their website Zenith Hosting supplies a list of relevant directories why not join us and get yours now?

First Step

Hackers reveal 10 PC security mistakes we ALL make

Yahoo! News – Thu, Sep 13, 2012

Anonymous supporters: But we all play into the hands of hackers, by making elementary ...No one knows security mistakes better than hackers - because for them, tiny errors in security are the 'keys' that allow access to home PCs and office computer systems.

And hackers are clear about one thing. Computer users make mistakes all the time - and often the same ones, over and over again. Two hackers - one 'ethical hacker', who tests computer systems by attempting to break into them, and one ex-hacker who now works in security - lay bare the ten errors that crop up most often.

'People are too trusting,' says Tom Beale, who has worked as an 'ethical hacker' for 10 years, protecting corporate and government systems by finding weaknesses.

'The human element is always the weak link in the chain. People are very easily distracted - and particular attackers prey on that.'

'People are just getting more and more stupid,' says Cal Leeming, an ex-hacker who was convicted for a cyber crime, but now works in computer security.

'They want their stuff to be protected, but they expect someone else to do it for them. People don't want to know. Even for companies, computer security isn't a priority, because it's not a primary source of income. It's only once the company's been hit that they realise, "Oh we should have paid more attention than that".'

1. Don't use the same username everywhere
'People often upload photos of themselves to an online library, say,' says Cal Leeming, a former hacker who works in security at Simplicity Media, 'But they use a username they use on other sites. They don't realise that people can use Google to connect them across all the different worlds they visit, and then work out a way in.'

Read more: Hackers reveal 10 PC security mistakes we ALL make

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